Campaigns On the Cutting Edge

Издавач: Sage Publications | Јазик: English | Година: 2008
Оригинален наслов: Campaigns On the Cutting Edge | Бр. на страни: 200 | Димензии: 15.2x23 | Корица: /

The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help political enthusiasts and everyday people alike make sense of how and why campaigns are changing, this group of well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

Цена: 1699 ден

Распродадено

Извести ме кога производот ќе биде на залиха

Спореди
Продавач Академска Книга

Report an abuse for product Campaigns On the Cutting Edge

Категорија:
ИСБН: 9780872895799

Оценки

Сѐ уште нема оценки.

Koментирајте први за “Campaigns On the Cutting Edge”

Вашата адреса за е-пошта нема да биде објавена. Задолжителните полиња се означени со *

Questions and Answers

You are not logged in