Essentials of Marketing

Автор: Charles W. Lamb
Издавач: South-Western College Publishing | Јазик: English | Година: 2005
Оригинален наслов: Essentials of Marketing: With 1pass for Infotrac | Бр. на страни: 608 | Димензии: 21.5x28 | Корица: /

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Цена: 1999 ден

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