Strategic Management: Theory: An Integrated Approach

Издавач: Houghton Mifflin | Јазик: English | Година: 2006
Оригинален наслов: Strategic Management: Theory: An Integrated Approach | Бр. на страни: 511 | Димензии: 20.1x26 | Корица: /

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Authors Charles Hill and Gareth Jones-both highly regarded in the management field-integrate cutting-edge research, rising trends in strategy, and hot topics such as corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Most of the chapter-opening and chapter-closing cases are new, and the authors have either replaced or substantially revised all Strategy in Action boxes. The Seventh Edition also contains a new Running Case on Wal-Mart, introducing relevant aspects of the company's strategy and performance to reinforce the practical application of key concepts and to illustrate how successive chapter topics tie together. In addition to numerous examples and hands-on activities, several new technology resources support instructors and enhance the learning experience for students.

Цена: 1599 ден


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ИСБН: 9780618641642


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