The Practice Of Public Relations

Автор: Fraser P. Seitel
Издавач: Pearson Education | Јазик: English | Година: 2006
Оригинален наслов: The Practice Of Public Relations | Бр. на страни: 480 | Димензии: 20.3x25 | Корица: /

To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique approach combined with engaging interviews and up-to-date case studies which prompt readers to think critically about the field. Seitelprepares readers to deal with a full range of situations and to arrive at effective, ethical solutions.

Цена: 1799 ден


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ИСБН: 9780132038621


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