The Practice Of Public Relations
Автор:
Fraser P. Seitel
Издавач:
Pearson Education |
Јазик:
English |
Година:
2006
Оригинален наслов:
The Practice Of Public Relations |
Бр. на страни:
480 |
Димензии:
20.3x25
|
Корица:
/
To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique approach combined with engaging interviews and up-to-date case studies which prompt readers to think critically about the field. Seitelprepares readers to deal with a full range of situations and to arrive at effective, ethical solutions.
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