Understanding Aesthetics for the Merchandising and Design Professional
Автор:
Ann Marie Fiore
Издавач:
Fairchild Pubns |
Јазик:
English |
Година:
2010
Оригинален наслов:
Understanding Aesthetics for the Merchandising and Design Professional |
Бр. на страни:
416 |
Димензии:
21.6x28
|
Корица:
мека
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understading Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
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